e-Marketing Abbreviation

SEO- search engine optimization
SERPS- search engine results pages
SES- Search Engine Strategies
PR- Page rank
KW- keyword
SME -Small to Medium Enterprise
SMM-Social Media Marketing
CPM-Cost Per Thousand
PPC-Pay Per Click
SEM- Search Engine Marketing
CPA- Cost Per Action
CTA-Click Through Rate
LPQS- Landing Page Quality Score
QS- Quality Surveyor
IBL- Inbound Link
OBL-Outbound Link
Black Hat- Illegal Methods
White Hat-Legal Methods
SEP-Search Engine Positioning
RSS- Really Simple Syndication
RP- Return Policy
SEF-Search Engine Friendly
G- Google
Y- Yahoo
BL- backlink
OBL- outbound link
IBL- inbound link
PPC- pay per click